A bartender pours a drink at a Campari inauguration of a new brand house for Aperol in Venice. Photo: Manuel Silvestri/ReutersItalian drinks group Campari sees plenty of room for growth from its best-selling beverage Aperol and is not worried about the threat from competitors, including a new spritz cocktail launched by LVMH's Moet Hennessy. Campari bought Aperol in 2003 when the aperitif was drunk only in the Veneto region of Italy and its sales were less than €50m a year. In 18 years Campari has developed a global brand by marketing Aperol as the main ingredient for the spritz cocktail. Success has triggered imitations, with LVMH's wine and spirits division Moet Hennessy launching a ready-to-drink concoction called Chandon Garden Spritz.

Source: Irish Independent September 01, 2021 01:30 UTC