Apparel 2026 fears slowdown in US, Europe By Sunimalee Dias View(s): View(s):Fear of a weakening demand sentiment for garments in some of Sri Lanka’s key markets like the US, UK and the EU has caused serious concern in the face of global competition. Industry experts point out that this year the industry fears there will be much weaker demand than last year due to a weaker sentiment among consumers in markets like the US. The Apparel Sourcing and Trading Outlook for 2026 indicate that the global fashion apparel industry will continue to face two macro level challenges in 2026. It has also stated that clothing retail sales in key apparel import markets including the US and Western Europe could be stagnant or even decline in 2026. MAS noted that with the global volatility in demand for apparel these are strategic changes needed to be made to remain competitive.

Source: Sunday Times February 28, 2026 20:29 UTC