Among the newer players are those offering wearable fitness technology. And, yes, most notably among them is Apple Fitness +, for wearers of the Apple Watch, a premium fitness subscription service offering guided workouts. Apple Fitness + is designed to compete with not just platforms like Peloton, but also real-world places, including the live-streams from your gym or personal trainers. But, there is one critical thing Apple Fitness + does not do. I had an interesting conversation with the founders of one of the newest entrants in the arena of wearable fitness, whose technology does just that.

Source: Forbes February 14, 2021 23:26 UTC