CUPERTINO, Calif.—Apple Inc. on Wednesday unveiled its biggest and most expensive iPhone lineup ever, making a bet that larger screens can persuade millions of iPhone owners to not only upgrade to a new device but also fork over more money than they spent in past years. A year removed from the 10th anniversary of a product that turned it into the world’s most valuable company, Apple sought to enliven its flagship device with standard improvements like speedier processors and longer-lasting batteries while also touting innovative...

Source: Wall Street Journal September 12, 2018 17:24 UTC