Before I go any further, you should know that this article represents just one half of the Apple TV 4K story. That said, the Apple TV 4K (available in $179/£199 and $199/£199 versions) is undoubtedly a much more interesting device than its predecessor. And unlike the previous Apple TV, Apple TV 4K supports it. After all, while other devices out there offer 4K and HDR content, none of those currently let you watch 4K HDR movies for anywhere near as little cash as the Apple TV 4K. While all previous 4K HDR streaming services routinely charge a considerable premium for 4K HDR movies - $30-$40 to buy one - you can buy 4K HDR versions of films on iTunes for the same price that you can buy the HD versions.

Source: Forbes September 23, 2017 15:33 UTC