Apple CEO Tim Cook announces TV app during an Apple product launch event on October 27, 2016 in Cupertino, California. 2016 Getty ImagesAn app that’s already installed on millions of iPhones, iPads and Apple TV streaming devices will serve as a springboard for Apple to launch its much anticipated video subscription service. Soon the TV app will become the hub of Apple’s cable-like subscription service to be unveiled Monday at a celebrity-studded event at the 1,000-seat Steve Jobs Theater at Apple Park in Cupertino, California. But even in the increasingly crowded space of streamed entertainment, Apple holds one advantage over its established rivals: the 1.4 billion Apple devices in use around the world. No one.”Subscribers to the video service will be able to assemble their own TV bundles, à la Amazon’s Prime Video Channels.

Source: Forbes March 21, 2019 18:22 UTC