The logic of these rules is obvious: Apple TV+ is a minor sideline in a sprawling, deliberate, top-down company that uses a pristine brand to sell some 200 million iPhones a year. And you can understand why Mr. Cook was surprised to learn that his company was making a show about Gawker. Steve Jobs pleaded to get it back, police close to the company raided an editor’s house, and Gawker reveled in the chaos. But Mr. Cook also has a personal grievance with the site, which in 2008 responded to a glowing article about the low-profile executive by floating the rumor that he was gay. But Mr. Tate said he thought frequently about the story afterward, and even wondered whether Mr. Cook’s parents had known about his identity before the report.

Source: International New York Times December 13, 2020 23:14 UTC