Apple Music festival – formerly iTunes festival – comes to an end after 10 years, as the company focuses on original TV and music contentApple has axed its yearly London music festival, which has hosted Foo Fighters, Elton John, Alicia Keys and Ed Sheeran amongst others. Inaugurated in 2007 as the iTunes festival and rebranded as the Apple Music festival in 2015, the event was held at the Roundhouse for much of its tenure. Apple: expect a radical iPhone redesign for its 10th anniversary Read moreThe cancellation comes as Apple focuses on creating its own content, as well as hosting music, TV and films to stream and buy. It recently launched the TV series Carpool Karaoke and Planet of the Apps, and is expected to start creating music-themed content. Apple recently hired two former Sony television executives, Jamie Erlicht and Zack Van Amburg, to help develop shows.

Source: The Guardian September 05, 2017 09:22 UTC