Apple is gearing up for a revamp of its iPhone lineup, but it'll need to do a lot more to catch its rivals in some of the world's hottest smartphone markets. Hundreds of millions of people in the region have never bought a smartphone, but so far Apple has largely missed out on the opportunity. The iPhone accounts for only 2% of smartphone sales in India and between 8% and 10% in China — the world's two biggest markets — according to industry estimates. Huawei overtook Apple as the world's second biggest smartphone brand — behind Samsung — earlier this year. "In recent years Apple has slid quite a lot in the Chinese market," said Canalys researcher Mo Jia.

Source: CNN September 11, 2018 16:07 UTC