Apple could start offering original streaming video content on its Apple Music platform by the end of the year, according to a report from the Wall Street Journal. The tech giant reportedly hopes its scripted shows and movies will become as popular as HBO's "Westworld" or Netflix's "Stranger Things," and has been talking to producers in connection with the project. The company was said to have been planning to launch a streaming TV service as far back as 2012. But negotiations with content providers for TV rights have made it hard for Apple to break into the market and offer a cable-like experience. With more Americans cutting the cord, however, and embracing the kind of original content pioneered by Netflix, Apple may have another shot at building a TV empire.

Source: Washington Post January 12, 2017 17:12 UTC