The announcement by Apple comes amid a growing focus on protecting privacy following a Facebook data scandal and new rules being enforced by the European Union for online services. Enhanced privacy was part of a slew of improvements touted by Apple to developers, whose creations are key to the popularity of iPhones, iPads and Mac computers. Apple chief executive Tim Cook meanwhile told developers the "app ecosystem" developed by the iPhone maker will soon have delivered more than $100 billion to partners. Some analysts remained unimpressed, saying Apple is lagging rivals in key areas like artificial intelligence as the smartphone market matures. "If Apple has major improvements to Siri in its labs, it did not show them off today."

Source: The Nation Bangkok June 04, 2018 21:22 UTC