SAN JOSE, California: Apple Inc on June 3 launched a "Sign In With Apple" function to rival Facebook and Google web login accounts, drawing a contrast with rivals by stressing protection of users' information. When users sign in with their Google or Facebook Inc profiles to third-party apps, the apps often share valuable data with Google and Facebook, a practice that Apple is looking to stop. Privacy themes ran throughout the event, with Apple creating a system for its users to sign up for apps with a randomly generated email to avoid revealing their true address. Apple has emphasised privacy in effort to set itself from rivals such as Facebook and Google, both of whom use data to boost their advertising businesses and whose practices have come under scrutiny. Bajarin said Apple appears to be working to "firewall" off its customers from data collection practices it disagrees with.

Source: The Star June 04, 2019 06:00 UTC