“Great stories can move us and inspire us and they can surprise us and challenge our assumptions,” said CEO Tim Cook at a news event Monday in Cupertino. “We believe we can contribute something important to our culture and society with great storytelling. So we partnered with the most thoughtful, accomplished and award-winning group of creative visionaries who have ever come together in one place, to create a new service unlike anything that's been done before.”

Source: Los Angeles Times March 25, 2019 18:56 UTC