Both augmented reality (AR) and virtual reality (VR) technologies have been around for quite some time. However, AR and VR are still making their entry into the customer sphere. To put things into perspective, in 2014, there were only 200,000 active virtual reality users in the world. And, on a related note, Google has been experimenting with virtual reality ads. The search-engine giant established a new brand, Google VR, which includes tools on both the hardware and software side of VR.

Source: Forbes December 18, 2018 10:52 UTC