Community competes with a bevy of different types of services vying for space in your text inbox, from Attentive to Twilio to Zendesk. “With Community, once they text the number, we now have a way to stay in touch directly. Using text messages to connect with customers, for all its promise, poses unique challenges. Brands are required to get their customers to opt in to messages, which is hard to do unless the brand is already well established. And customers may want to hear from fewer brands in their text inbox than they do in their email inbox.

Source: New York Times April 22, 2023 18:40 UTC