Over the Christmas holidays, 6.9% fewer toys were sold in Argentina compared with the 2024 season, reflecting more cautious consumption and tighter household budgets, the Argentine Toy Industry Chamber has reported. Board gamesCreative toys and arts and craftsDollsInteractive plush toys and simple technology, such as electronic pets and toys with sound and movement. Traditional brick-and-mortar retail sales fell by almost 10%. Online sales, which account for about 25% of the market, remained stable, affected by the expansion of international platforms such as Temu and Amazon. At neighborhood toy stores, purchases averaged AR$19,000 (US$12.88) per toy.

Source: Bueno Aires Herald December 25, 2025 17:29 UTC