From the devastating to the downright desperate, the Conservatives have a rich – if chequered – history of devising political attack advertisements designed to see off Labour. The Tory attack ad for the 1959 general election referenced a Harold Macmillan speech. The successful Saatchi & Saatchi ad showing a dole queue helped propel Margaret Thatcher to victory in 1979. Photograph: PA Photos/PANew Labour, New Danger, 1996The image of Tony Blair with demon eyes has come to symbolise the attack ad gone wrong. Conservative attack ad approach 2024 style.

Source: The Guardian January 21, 2024 21:20 UTC