NEW DELHI : Indian artists are taking to the trend of selling digital art via non-fungible tokens (NFTs) online. The trend is picking up in India’s art community as people see the medium as a way to break through traditional norms set in such industries and extend their sources of revenue. Musicians, artists, photographers and poets look at NFTs as a way to get around intermediaries and gain more control over their work. Malik and many other artists said platforms such as YouTube and Instagram gave them the opportunity to reach millions of viewers, whom they could then monetize. NFTs are built on a blockchain platform and act as a digital equivalent of ownership deeds.

Source: Mint July 07, 2021 18:33 UTC