The North Face is among the first major brands to publicly pause spending on Facebook as civil ... [+] rights groups call on marketers to boycott the social media platform over its content moderation policies. SOPA Images/LightRocket via Getty ImagesAs civil rights groups call on advertisers to boycott Facebook over its content moderation practices, a pair of major outdoor apparel brands are among the first to pull the plug. The North Face and REI aren’t the first brands to pull or pause spending in recent weeks. On Thursday, 360i emailed clients providing guidance over the growing calls to boycott Facebook and said it supports the July pause. However, the VF Corporation-owned brand’s most recent 10-K filing reported annual ad spend across VF’s brands totaling $756.3 million.

Source: Forbes June 20, 2020 00:00 UTC