Before the coronavirus outbreak, the majority of ClassPass subscribers attended workouts in studios near where they work or live. Now, more than 50% of ClassPass’s digital customers have joined virtual classes hosted by studios in another city. Equinox Group, which owns premium gyms and SoulCycle spinning studios, among other brands, is posting free workouts on Instagram. She also has a warning for newbie athletes making the most of the free virtual classes flooding social-media feeds. “I’m so used to the trainers and the content.”Bottles of water or books work as makeshift weights, and coordinating group workouts with friends via Zoom breaks the monotony.

Source: Wall Street Journal May 06, 2020 17:03 UTC