Major companies like IBM, Adobe and Salesforce are moving their biggest annual events online as ... [+] COVID-19 continues to force everyone to stay home. The digital event can also help IBM learn about what customers are most interested in. For example, data and AI are key topics that are already over-subscribed at Think Digital, as is how to improve cybersecurity in an increasingly virtual world. Now, Adobe is developing a digital events platform to make it a little more “turnkey” for the next ones. That’s partially because virtual events can’t be as engaging as real life.

Source: Forbes May 05, 2020 21:56 UTC