As quickly as you could say “Pick a card, any card,” that’s changed, reports Matt Shakman, the company’s artistic director. “The ticket desire started to drop precipitously as the country was opening up,” he said recently of the digital initiative. “It was absolutely born of a moment that I hope we don’t find ourselves back in. “In the last few months, the requests for either virtual or digital performances from streaming have really dropped off dramatically,” he said. “They’re still happening, but it’s maybe 10 percent of the requests that we get.”
Source: International New York Times August 18, 2021 13:52 UTC