In a rush to attract these new customers, gambling operators have turned to sports media companies, which are in their own race to cash in on the legal-betting boom. Fox Sports launched its own gambling company, FoxBet. Greenstein’s move represents one aspect of that transformation: a gambling company positioning itself as its own media company and leveraging the following and expertise of a well-known sportswriter in that effort. “We’re all media companies,” said Yaniv Sherman, the head of business development at another gambling company, 888 Holdings. Could a gambling company employ its own Dallas Cowboys beat writer, for instance, if that reporter has insights into the team?

Source: Washington Post December 19, 2020 12:00 UTC