Ravi steps into the CEO role with a mandate focused on growth execution, market expansion, and streamlining the region's operations. "MENA is a market where execution speed and consistency matter," said Rick Acampora, Global CEO at Assembly. Assembly's MENA operations span key hubs including the UAE, Saudi Arabia, and Egypt, supporting both regional and global brands. ABOUT ASSEMBLYAssembly is a global omnichannel agency built for brands that want a more modern approach to building brands that perform. With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world's most ambitious brands perform.

Source: The North Africa Journal February 25, 2026 15:04 UTC