The expansion into weddings came as England exited lockdowns in the spring and Selfridges was trying to work out what its customers needed. “Weddings were such a topic at that moment,” said Rebecca Warburton, the director of events and customer experiences. More than a quarter of a million weddings had been postponed in 2020 because of the pandemic, an industry group, estimated. Then there would be the weddings of newly-engaged couples to add to the backlog. “Why not offer a solution to our customers where we could host these amazing weddings?” Ms. Warburton said.

Source: International New York Times September 11, 2021 18:17 UTC