Caption Music producer Isaac Hayes III, son of soul legend Isaac Hayes, saw his father lose control of his music and was inspired to help young Black creators of social media make money on their work. “African American culture is the economic engine of social media. (Tyson A. Horne / tyson.horne@ajc.com) Credit: Tyson Horne Credit: Tyson Horne Caption Music producer Isaac Hayes III, son of soul legend Isaac Hayes, is founder & CEO of Fanbase, a social media platform in Atlanta. (Tyson A. Horne / tyson.horne@ajc.com) Credit: Tyson Horne Credit: Tyson HorneIn Fanbase’s spacious and fun headquarters in West Midtown, Hayes III pounces in wearing a black Fanbase T-shirt and jeans. “He is always on my mind and heart,” said Hayes III, who is in the process of getting back his father’s publishing.

Source: Forbes March 31, 2022 19:01 UTC