Political ads that attack President Trump's personality and character, instead of being policy-focused or hopeful, are ineffective and possibly counterproductive by driving away undecided voters, new research from the group Fellow Americans finds. The group tries to optimize ads to persuade voters with hopeful messages instead of the nasty personal attacks. CLICK HERE TO GET THE FOX NEWS APP$993 million was spent on broadcast and national cable ads in this presidential election so far. While Biden has the edge in TV ads, Trump has the edge in digital ads. The Trump campaign spent roughly $45 million on ads on Facebook and Google Aug. 10-Sept. 9, while the Biden campaign spent $34 million.

Source: Fox News September 30, 2020 02:03 UTC