Attribution in digital marketing is being done with plaintext urls and variables that anyone can see, copy, or attack. It is the weakest link in all of digital marketing that fraudsters have been exploiting since the beginning of digital marketing, to this day, and going forward too. Plaintext URLs, Plaintext Parameters, Plaintext IDsThere is. All of Digital Attribution Runs on Plaintext URLsTurns out all (like 99.999%) of digital attribution and analytics runs on plaintext urls with plaintext parameters like the above. You’ve heard of click urls, click trackers, affiliate links, etc.

Source: Forbes August 20, 2020 18:56 UTC