There has been less focus on creating subtle marketing materials that cultivate positive impressions, particularly with things like business documents. These documents, rather than being downloadable attachments, are presented as web pages — a medium positioned to be more technological intuitive. But these tools, the traditional document ecosystem, are predicated on the idea of documents as paper… the web is flexible and very, very powerful." "Qwilr’s big idea is to completely blur the boundary between the web and documents. The startup aims to introduce a document system that focuses on the customer’s experience and prioritizes psychological simplicity.

Source: Forbes April 27, 2017 00:29 UTC