Australian supermarket giant reins in AI assistant claiming to be humanWoolworths is one of Australia's largest supermarket chains and is far from the only company to have employed AI-powered customer service assistants. SYDNEY - Australian supermarket giant Woolworths has been forced to rein in an AI-powered customer service assistant after users reported it had been rambling about its mother. But users online reported Olive has in recent weeks gone slightly off-message while on the phone. Another user reported Olive had attempted "fake banter", talked about its relatives and made "fake typing sounds" while looking something up. Woolworths is one of Australia's largest supermarket chains and is far from the only company to have employed AI-powered customer service assistants.

Source: Bangkok Post February 27, 2026 03:53 UTC