The society says its partner, Pantene, is phasing out its Beautiful Lengths campaign because of a decrease in demand for real-hair wigs. Since 2007, Pantene has accepted mailed-in hair donations and then created, shipped and donated real-hair wigs to wig banks across the country. But now it says synthetic hair technology has improved, giving the wigs more of a "real-hair" feel. However, there are still people who prefer real-hair wigs over synthetic ones. She tried on synthetic wigs from commercial shops before getting fitted with a real-hair wig from Eva & Co. Wigs in Vancouver, through the charity Wigs for Kids B.C.

Source: CBC News December 29, 2018 02:26 UTC