Football fans could soon be watching World Cup action on YouTube this summer, thanks to a groundbreaking deal between FIFA and British broadcasters. But since British coverage is divided between two broadcasters, the BBC and ITV will each get five games to stream. YouTube will broadcast World Cup matches this summer | GETTYOnce they've made their picks, they'll need to get the thumbs up from FIFA to make it official. Here's where it gets interesting – there's talk that the BBC and ITV might even put in a request to stream the final itself on YouTube. There's also a fun twist – social media influencers can now present matchday coverage specifically for the platform if broadcasters choose to go down that route.

Source: BBC March 27, 2026 13:33 UTC