The Building Construction Industry Training Organisation (BCITO) – a subsidiary of Te Pūkenga Work Based Learning – and partners EightyOne and MBM have released new campaign encouraging young people and career switchers to consider a career in the trades. Enter Bev, Aotearoa’s most biased career advisor. With her deep knowledge and appreciation of the benefits of an apprenticeship and working in the trades, she knows there’s only one option for any young person looking for a rewarding and fulfilling career: construction of course! “This campaign is more than driving recruitment, it’s also about changing perception,” says BCITO’s Head of Marketing and Communications Asharie Martelletti. Bev the biased career advisor is live on TV, online, outdoor and social channels.

Source: Stuff September 01, 2022 02:10 UTC