BMW Alpina has unveiled a redesigned brand emblem as it transitions into a standalone marque under the custodianship of BMW Group. The new badge retains Alpina’s signature throttle body and crankshaft motifs, now reworked with cleaner lines and a transparent finish for a more modern look. It complements the updated wordmark that surrounds the emblem, together defining the brand’s refreshed identity. Production of future Alpina models will take place at select BMW Group facilities configured to meet the brand’s standards. Staying true to its DNA, BMW Alpina will continue to focus on blending high-speed performance with exceptional ride comfort, particularly for long-distance touring.

Source: New York Times February 16, 2026 12:23 UTC