Amid stagnating sales of its battery-powered, lightweight ‘i’ models, BMW has had to admit its strategy for dominating the electric car market isn’t working. Pre-orders for the Tesla Model 3, which the company won’t begin delivering until 2018, have already hit 400,000. An elephant in the roomEvery fourth car BMW sells is a 3 Series, making it the company’s most popular model. Other German car makers have also announced their own ambitious electric car programs. A few days ago, Reuters reported that board members would miss the upcoming Paris Motor Show, one of the industry’s biggest gatherings, to hold talks on the company’s electric car strategy.

Source: Daily News Egypt September 13, 2016 02:03 UTC