Starting February 6, CBC/Radio-Canada's broadcast of the Games will give viewers across Canada a firsthand look at what "Get Moving" truly means: BRP cannot stand still. BRP products are driven to be the best, striving for gold at every turn. "Get moving" is more than a tagline, it's a rallying cry calling all riders to unleash their inner drive and relentlessly move forward," said Josée Perreault, Chief Marketing Officer at BRP. The refreshed branding strengthens the connection between BRP and its iconic brands, Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax, creating a powerful portfolio effect to drive growth and reinforce our leadership in innovation." Also in the spirit of redefining movement and driving a deeper connection to BRP, Uncharted Society is becoming BRP Experiences .

Source: CBC News February 02, 2026 15:00 UTC