BSH Home Appliances, a subsidiary of BSH Hausgeräte GmbH, has appointed Saif Khan as the chief executive officer and managing director for India, effective June 2023. Saif Khan has previously served as the head of sales and marketing, central Asia, Near East and north Africa for BSH Home Appliances, and brings over 25 years of experience in leadership positions in consumer durables MNCs. He has led a turnaround of the central Asia and north Africa business in the last seven years at BSH transforming it into a more focused, growth-driven and sustainable business. “BSH is a business with a strong brand portfolio and customer experience has always been pivotal for our business. We will continue to prioritise innovation, sustainability, and customer-centricity as key pillars while strengthening our market position through products ‘Invented for life’,” Saif Khan, managing director and CEO, BSH Home Appliances India, saidUnder his leadership, BSH aims to reinforce its commitment to providing high-quality, sustainable and innovative appliances to enrich the lives of Indian consumers.

Source: The North Africa Journal June 06, 2023 08:06 UTC