Hybe’s stock, which had rallied in recent months ahead of BTS’ comeback tour and the release of their new album Arirang, dropped by 15.5% on Monday following the event. The concert also kicked off the group’s sold-out world tour and was live-streamed on Netflix across more than 190 countries. Several users on X pushed back against the narrative linking the dip in Hybe’s shares solely to the concert turnout. “So only BTS agency shares drop? Following Saturday's concert, BTS members are set to embark on their Arirang world tour, which will kick off in Goyang, South Korea, on April 9.

Source: The Telegraph March 23, 2026 13:46 UTC