With their recent BTS cover stories, Variety, WSJ. Meredith MDP Time, which published a BTS cover story in 2018, partnered with Meredith for a bookazine dedicated to the group that was released on July 31. 'Windfall of revenue during a very difficult year'Halperin was prepared for the response to Variety's BTS cover to be "huge." Esquire had veered from its traditional publishing strategy for the BTS issue. Bruner, the staff writer at Time, told CNN Business that when she wrote the magazine's BTS cover story in 2018, "It was abundantly clear they were primed for major success."

Source: CNN December 18, 2020 16:48 UTC