Monica + Andy in Chicago Monica + AndyWhen Monica Royer gave birth to her daughter in 2010, she recalls cradling her newborn in her arms for hours at the hospital—but a minor detail tinged the precious moment. But her newfound obsession with the types of fabrics that clothed and swaddled her newborn led her to launch Monica + Andy, a multichannel retailer of organic and sustainably-made baby clothing. Monica + Andy opened in 2014 as pop-up shops and boutiques that also served as meeting hubs for new moms. She also expects to add new hires to her packing and shipping team as well as content creators for her Monica + Andy blog, which publishes gift guides and wellness tips for new and expecting mothers. Monica + Andy Monica + Andy“We had to come up with our own spin to guideshops by looking at the metrics to see how we can evolve,” Royer continued.

Source: Forbes December 17, 2018 14:37 UTC