Patagonia's new foray into natural wine lines up exclusive cuvees from cult producers, like Athénaïs ... [+] de Béru and Frank Cornelissen. PatagoniaPatagonia, a purveyor of cult-loved, earth-friendly gear, is veering into the world of wine, extending the Patagonia Provisions line to include natural wines, ciders and sakes. Perhaps reconsider—the clothing and camping brand brought aboard two wine industry vets to line up Patagonia-exclusive cuvées from stalwart natural wine producers. Patagonia Provisions now sells a vibrant, life-filled Chablis from Château de Béru, made by Athénaïs de Béru on her family’s 400-year-old estate. “At Patagonia Provisions we really are all about bringing people together in a collective action, all moving in the same direction, and this collection of fermented beverages is a good example of that.

Source: Forbes October 27, 2021 01:06 UTC