NEW DELHI: Chinese fashion brand Shein is making a comeback in India through marketplace Amazon—a year and a half after the fashion site, popular for its latest styles and accessible price points, was temporarily barred from selling goods in India along with Clubhouse and Ali Express for evading tax rules. The site was also later banned by the Home Ministry as part of India’s crackdown on Chinese apps in 2020. Chinese shopping sites shipping to India were under the scanner for exploiting a loophole that allowed Indian citizens to receive duty-free gifts and samples, those valued under ₹5,000, from overseas. Now, Amazon Fashion has listed Shein as part of its Prime Day 2021 sale that is set to go live between July 26 and 27. Shein had become popular among Gen-Z and millennial shoppers who shipped orders from the site mainly because of low prices and trendy fashion.

Source: Mint July 14, 2021 05:48 UTC