Shoppers have praised Barbour's 'brilliant' Christmas campaign for its heartwarming tale on sustainability and encouraging repair, rather them always buying new. The heritage and lifestyle brand's 2020 Christmas campaign is inspired by the popular children's books written and illustrated by Raymond Briggs and the iconic 1991 animated special, Father Christmas, for the second year. Barbour has launched a new Christmas campaign (pictured) with a heart-warming tale on sustainability and why repairing a much-loved item can mean so much. Father Christmas then delivers the jacket back to the boy on Christmas Eve to give to his father on Christmas Day. The agreement was brokered by The Copyrights Group, a Vivendi Company, who have been the licensing agents for Father Christmas for nearly 30 years.

Source: Daily Mail November 29, 2020 09:07 UTC