Content creators and owners must demand their right to price content as per market forces and through the extant copyright framework. India has nearly 300 million broadband consumers, and consumption of online content has driven a large share of this growth. Around 70 billion minutes of video content will be viewed across the country per month. The telecom industry should encourage the localization of the content ecosystem through content delivery networks, both to solve congestion issues for their own networks as well as to help monetize content. India’s exceptional and non-nuanced treatment of content and carriage dilutes the basic rights of content creators and owners.

Source: Mint August 09, 2017 20:37 UTC