In a series of viral commercials, AI upstart Anthropic broadcast to football fans that they should avoid AI with ads. The public spat between the duelling San Francisco companies showcased an intense rivalry between OpenAI and Anthropic as they go head-to-head in a battle that could shape the technology's future. OpenAI has historically favoured quick, free, public releases of its latest AI models, such as ChatGPT. Experts say OpenAI seems more likely to push boundaries with broad public access, while Anthropic initially prefers incremental steps through partnerships. While it's testing ads in ChatGPT, OpenAI also makes money in other ways, including fees and subscription plans.

Source: The Star March 08, 2026 05:05 UTC