The upshot of that, Motion Sickness, took root in their quintessential scarfie Dunedin flat. Ten years down the line, Motion Sickness has branched out even further, social media now becoming a small part of their channel agnostic approach, with a focus on large scale integrated brand campaigns. The agency also recently launched ‘The Motion Sickness Design Office’, a new arm to the agency offering branding and identity services. Audiences seem to immediately connect with a Motion Sickness campaign because it brings a fresh perspective to a brand, ensuring it stands out from the crowd and avoids being bland. Despite the near-constant plaudits Motion Sickness has received since their inception, Stuchbury says it’s not easy being an independent business.
Source: Stuff June 09, 2024 21:01 UTC