AP, WASHINGTONWhen US Senator Bernie Sanders wanted to preview a speech about his signature health care plan, “Medicare for All,” he did not opt for a traditional interview. Instead, he made an appearance on The 99, his Democratic presidential campaign’s in-house livestreamed show, a controlled, decidedly on-message pro-Sanders program that streams on a variety of services including Twitch, a platform primarily used by gamers. The makeshift studio for the show is a room with a long wooden table, walls decorated with Sanders campaign signs and tchotchkes including a Sanders action figure. The livestream represents just one spoke in a communications network that his campaign, frustrated by the coverage he gets in traditional media, has built to exclusively promote the candidate’s worldview. His campaign says that the streaming show they aired before and after the first Democratic presidential debate had more than 300,000 views.

Source: Taipei Times July 23, 2019 16:06 UTC