There is significant research available on how retailers use psychological pricing tactics to bait people to spend unnecessarily. High-low pricingDo you get attracted to big sale stickers that show the regular price with an X through it and the lower price in big bold letters? Oftentimes, however, the regular price is increased prior to the sale to make the new price appear more compelling. Because customers associate higher prices with superior quality. Armed with the knowledge of these common sale tactics, you should now be able to make smarter shopping decisions and spend your precious holiday budget more wisely.

Source: Manila Times November 15, 2017 17:15 UTC