Since last summer, AS Roma have taken advantage of each transfer announcement made by the Italian football club to draw attention to the plight of missing children. On social media, clubs compete for originality when it comes to announcing new signings, and in recent years Roma have built a solid reputation for their quirky humour and style. In total, Roma broadcast 72 videos last summer, presenting 109 missing children from 13 different countries. - 'Painful context' -The concept was inspired by American rock band Soul Asylum's 1993 video 'Runaway Train' which featured missing children, 21 of whom were later found. "With Roma, we thought we could try and do something similar but updated for the social media generation."

Source: Standard Digital January 26, 2020 02:26 UTC