“Amazon remains a small player in global retail,” Bezos wrote. Despite its “small player” status, Amazon has big ambitions – which will extend to a major expansion in physical retail, specifically in convenience and grocery. Bezos is “excited about the future” of Amazon Go, saying that customers “describe the experience of shopping” there as “magical”. Forbes’ contributor Brittain Ladd told Internet Retailer that to win at grocery, Amazon must radically increase its store network – to “a minimum of 2,150 grocery stores”. So perhaps Jeff Bezos’ “small player” humility is well-placed.

Source: Forbes April 14, 2019 21:56 UTC